News

Minister supporting the campaign and discussing it with partners

CAMPAIGN AIMED AT TACKLING YOUTH DRINKING PRAISED BY MINISTER

31 July 2025

Campaign message in store

CAMPAIGN LAUNCHES TO TACKLE YOUTH STREET DRINKING

30 June 2025

ICY Campaign Partners

A DECADE OF DETERRING UNDERAGE DRINKING

5 March 2025

Pavement stencil

2024 It'll Cost You Campaign Launches

1 July 2024

Campaign message

It'll Cost You: Building on the success last year's campaign

18 April 2024

Community safety minister, police, Police Scotland Youth Volunteers, representatives from Scottish Alcohol Partnership Industry, Scottish Green Grocer Federation, Community Alcohol Partnership and The Scotch Whisky Association

Press release 2023

25 July 2023

Police Scotland Youth Volunteers with staff and Police officer displaying It will Cost you leaflet outside shop

2023 Campaign Update

6 July 2023

evaluation report 2022 document

Successful Campaign to Continue in 2023

23 May 2023

Press release: National campaign launched

Press release: National campaign launched

30 June 2022

You're Asking For It resource launch

Campaign challenges local authorities to clampdown on proxy purchasing

27 February 2018