The campaign will be enhanced with your involvement. Each region has different challenges and opportunities. It's important to involve creative minds and innovative thinking to maximise shared resources and distribution channels.
Step One: You may want to establish a steering group to co-ordinate locally.
Your local Police Division may have already organised this and reached out to, council colleagues, Licensing Standards Officers, youth and community groups, retailers / off-trade and representation from health.
Step Two: Brief stakeholders
Inform your colleagues, teams and agencies, add to meeting agendas and internal distribution channels. Ensure retailers and the community are fully briefed early on. Clearly communicate the campaign aims, what is expected of your colleagues and how this campaign will support them in tackling proxy purchase. Consider visiting retailers in person to share a briefing document and to distribute campaign packs as this has proven successful in other areas. There is a briefing document in the resources section.
Step Three: Engage target audiences
Use the resources in the Resource Section. Be present at community events and arrange short talks with local schools. Identify high footfall locations to drive awareness of the campaign.
Step Four: Evaluate and respond
Know your targets: understand which area needs this campaign the most. Source baseline data to build a picture of the issue pre-campaign to compare with post-campaign.
Discuss ideas with the steering group to tackle any emerging issues.
Step Five: Keep it live
Use media and social media proactively to educate the wider public about the issue, how the partnership is tackling it and the results. There are is a dedicated social media toolkit in the resource section. The hashtag #itllcostyou.scot
Share your news and findings with others on this website. Contact Douglas Meikle by email with press releases and images to be included in the News section.