We are committed to protecting your privacy when you use our services or website.  In this policy, we explain how and why we collect your information, what we do with it and what controls you have over our use of it.

From time to time, we add or change functions, features or products to our website or add or change services.  This, and our commitment to protecting the privacy of your personal information, may result in periodic changes to this Privacy Policy.  We will make every effort to inform you of any changes.

Your privacy is of the greatest importance to us and we will never release your personal information to any outside company for mailing or marketing purposes.

You should only submit personal information through this website if you have read and understood this Privacy Policy.  Before you proceed with navigating around our website, if you have any queries relating to this Privacy Policy, or do not understand it, please contact us:

What personal data do we collect and how do we use it?

Data you provide to us:

We collect and process information about you in order to: be able to provide the services or information that you have requested.

We collect the information when: you register with us, ask us to contact you, request services or information. Collected information could include: your name, e-mail address, postal address and telephone number 

We will use the information you have provided to fulfil our contractual obligations in relation to providing the goods or services you have requested or where no contract exists, our legitimate business interests in providing you with information you have requested.  

We will also send you information that we believe may be of interest to you where you have “opted in” to receiving such information from us.  If at any time you do not wish to receive this information, please email us at dmeikle@swa.org.uk. 

We share your name and email address with The Scotch Whisky Association who assist in providing the services requested by you. Otherwise,  we will not share, sell or rent your personal information to third parties. 

You are under no obligation to provide any information, but if you do not then we may not be able to provide you with certain services or personalise your experience and tailor our services for you.


We place a great importance on the security of all information supplied to us. We have appropriate security measures in place to protect against the loss, misuse and alteration of customer data under our control.  For example, only authorised personnel have access to user information that is protected by strong passwords together with up-to-data firewalls and anti-virus software. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.

Where is the information stored?

Information that we collect is stored on a computer located in the United Kingdom.  This is necessary in order to process the information and to send you any information you have requested.  Information submitted by you may be transferred by us to our other offices and/or, to reputable third-party suppliers, which may be situated outside the European Union., in which case we will implement appropriate security measures.  Not all countries outside the EU have data protection or privacy laws.

How long do we keep your data?

We keep personal data until you indicate that you no longer wish to have access to the It'll cost you Campaign Resources.

Comments / Subject Access Requests

Your rights in relation to any of your personal data we process are:

  •  the right to request a copy of the information we hold about you;
  •  a right to correct data that we hold about you that is inaccurate or incomplete;
  •  in certain circumstances, a right to request that we erase the data from our records;
  •  in certain circumstances, the right to restrict our processing of the data;
  •  in certain circumstances a right to have the data we hold transferred to another organisation;
  •  a right to object to certain types of processing;
  •  a right to object to purely automated decision making, including profiling;
  •  a right to complain to the Information Commissioner’s Office or any other supervisory authority in an EU member state where any alleged breach of your rights has occurred

If you have any questions, concerns or comments about our Privacy Policy or wish to exercise one of your rights set out above please contact us at either

E-Mail: dmeikle@swa.org.uk

Or Scottish Alcohol Industry Partnership 1st Floor, Quartermile2, 2 Lister Square, Edinburgh EH3 9GL.     


We are committed to ensuring that your personal data is processed lawfully, fairly and securely. If you have any questions or concerns about the way in which we process your data please contact us at the address above and we will attempt to resolve any issues you have. If you remain unsatisfied you can contact the Information Commissioner’s Office 


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When you visit our website we send you a cookie. Cookies may be used in the following ways:

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